Matt Headley

Experience

• Direct brand strategy, content, photography, video, and multi-platform campaigns for businesses and nonprofits across Calhoun County
• Business development: pitch, close, and retain clients; manage accounts from strategy through execution
• Clients include Silver Run Distillery, JCOC Oxford, Jason Wright Ministries, East Side Commons, and others

• Founded and direct the only dedicated digital editorial platform serving East/Central Alabama — people, places, food, faith, and community life
• Report, write, photograph, and produce all editorial content; manage web, social, and newsletter distribution
• Contributor to Foothills Magazine; syndicated in the Calhoun County Journal

• Support venue operations for a premier Northeast Alabama event and wedding chapel
• Manage client communications, event coordination, and vendor relations on-site

• Weekly faith and culture column for the region's primary daily newspaper

• Produce and market the Eastern Alabama Bridal Expo — vendor recruitment, sponsor outreach, event promotion, and multi-channel marketing
• Manage all communications, social media, and event branding from concept through execution

• Led all external communications and brand presence for a high-profile institution with a broad community footprint
• Managed digital channels, video, print, and event promotion; supervised staff and volunteers
• Primary institutional voice during time-sensitive public communications

• Co-founded and operated a working cut-flower farm serving florists, events, and direct-to-consumer markets across Calhoun County
• Managed operations, marketing, and community relationships alongside full-time pastoral ministry
• Sold November 2025

• Seven years leading a congregation in Northeast Alabama
• Built institutional communications and community partnerships across Calhoun County
• Produced weekly multi-format content on deadline; represented institution in civic contexts

Education

Theology and urban ministry. Full scholarship. Lombard and Lawndale campuses.

Classical voice under Dr. Patricia Corbin (A Cappella Choir, Chamber Singers). Stage productions include Sweeney Todd, Pirates of Penzance, The Secret Garden. Founding Co-Director, JSU Men's Chorale (2007–2009).

Writing & Publications

Long-form profiles of undersung Alabamians — farmers, preachers, artists, teachers.

Weekly column on faith, family, and community life for Northeast Alabama's daily newspaper.

Teaching series and newsletter for a regional faith audience.

Skills