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Matt Headley

One-person shop, Alabama

Software

Tools built for specific trades. Each one priced for solo operators and built close enough to the work to know what actually matters. No investors. No VC roadmap. Built because the problem was real.

Coaching

Plainspoken Blueprint Session

One-on-one PB8 framework session. Walk in with a confusing pitch; walk out with one sentence that makes your business work. Includes message audit, brand voice guide, and 30-day follow-up.

Book a session →
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Coaching

Gather Studio Coaching

Monthly coaching engagements covering message, web presence, social content, and revenue pipeline. Based on the Plainspoken Blueprint methodology. Web design, marketing, and business planning in one package.

See services →
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Web Design

Gather Studio Web Design

Plainspoken Blueprint messaging built into every page. Site strategy, copy, build, and launch. From $350 for a one-pager to $2,500 for a full StoryBrand site.

See our work →
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AI Coach

PB Coach

Socratic AI coach built on the PB8 framework: Actor, Wound, Mask, Scar, Light, Path, Shift, Home. Analyzes your pitch, website, or copy against the framework and returns specific, named improvements — not generic advice.

Try PB Coach →
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AI Coach

Tend AI

A guided AI coach for premarital prep and marriage enrichment. Based on the Tend framework — rooted in pastoral practice, not pop psychology. Couples work through structured conversations on conflict, finances, faith, and future.

Meet Tend AI →
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AI Coach

Headley Coach

AI business coach trained on the PB8 framework and Gather Studio client work. Returns specific, named improvements — not generic advice. Embedded inside GSD Pro.

Coming in GSD Pro →
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CRM

Gather Studio Dashboard

Contact pipeline, content publishing, and an AI executive assistant — in one product. Starter (CRM only) $29/mo · Studio (CRM + CMS + Social Hub + PB Coach) $69/mo · Pro+Iris $149/mo.

See pricing →
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Content

Social Hub

Curated post library organized by venture, platform, and post type. Generate post graphics, schedule to Facebook, and refine copy with PB Coach — all from one dashboard. Ships as GSD Studio feature ($69/mo).

Open Social Hub →

System

Message → Brand → Content

The Gather Studio methodology as a packaged product: (1) PB8 session to nail your message, (2) BrandStudio kit to unify your look, (3) Social Hub to publish for a month. One system, three deliverables, $697 or $69/mo.

Get the system →
SermonCoach

Ministry

SermonCoach

Socratic sermon prep built around Lowry, Robinson, Stanley, and Quicke. Guides the preacher — never writes the sermon. Free trial: 3 sermons.

sermoncoach.app →
PetalStudio

Floristry

PetalStudio

Know your margins before you say yes to a job. Recipe costing, proposals, and pre-order shops built for working florists.

petalstudio.app →
MarketDay

Community

MarketDay

Public market page, vendor roster, SMS roll call, and day-of status updates. A themed deployment of GatherEvents — same engine as The Aisle, configured for farmers markets (no ticketing, SMS roll call, stalls not booths).

marketdayapp.com →
The Aisle

Weddings

The Aisle

Tickets from $25 · Vendor booths from $250.

Vendor booth management, couple registrations, ticket sales, and expo logistics. Bridal show Oct 18, 2026 — Anniston, AL.

theaisle.app →
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Performing Arts

CurtainCall

Program builder, cast lists, production schedules, and audience-facing programs — for community theater, school productions, and church worship services.

Open CurtainCall →
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Marriage

Tend

Premarital prep, enrichment programs, and a framework couples actually use after the wedding.

tendmarriage.com →
Plainspoken Blueprint

Consulting

Plainspoken Blueprint

From $299.

One-page messaging framework built in a 90-minute session. Find the one sentence that makes your business work.

plainspokenblueprint.com →
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Finance

Tend Money

Both partners get a text every time either swipes a card. No app required — real-time shared visibility on every purchase, by category.

tendmoney.app →
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Events

GatherEvents

Vendor booths, ticket sales, floor plans, day-of check-in, polls, and awards. Runs on 20 event verticals — from bridal expos to farmers markets.

gatherevents.app →

Weddings

BridalShowReviews

Couples and vendors leave reviews. Organizers claim listings. Neutral brand — the Yelp for bridal shows.

bridalshowreviews.com →
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Services

Bloom Bar

A converted horse trailer doing build-your-own bouquet workshops, bud vase stations, and pop-up floral sales at farmers markets, bridal shows, and private events.

Book the Bloom Bar →
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Creator Tools

TeleStudio

Professional teleprompter for iPhone and web. Voice tracking, auto-scroll with adjustable speed, structured scripts with headers and stage directions. No app store needed.

Open TeleStudio →
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Creator Tools

ReelStudio

An iPad recorder that scrolls your script as you actually speak, then transcribes every word so you cut the reel by deleting words. Studio Sound, captions, and one-tap worship lyrics from Planning Center. Record, edit, and publish in one place.

Join beta →
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Creator Tools

BrandStudio

A hosted brand and press kit for your business. Logos, copy, social links, and downloads in one shareable link, click-to-copy and download-anything. Built into every Gather Studio site; pairs with ReelStudio for your promo reels.

Get your kit →
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Creator Tools

ScriptStudio

Write sermon scripts, pitch scripts, reel scripts, and explainer videos with Plainspoken Blueprint structure built in. Integrates with TeleStudio and ReelStudio.

Join waitlist →
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Weddings

WeddingStudio

Retired — consolidated into The Aisle. weddingstudio.com redirects to theaisle.app.

Moved to The Aisle →

I build tools for the trades I know personally — floristry, pastoral ministry, farmers markets, weddings. Every product is built close enough to the work that I could explain every decision to the person using it.