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Matt Headley

A life’s work in progress

Fifteen books.
One long reckoning.

Business frameworks, a premarital workbook, a memoir about losing a farm, theology for the algorithm age, a bipolar marriage memoir, and the history of a land that doesn’t get to forget. Same county. Same thread.

Matt Headley

About the author

Matt Headley

Matt Headley is a writer, pastor, and entrepreneur based in Northeast Alabama. He spent a decade in ministry — church planting, seminary, a decade of Sunday sermons — before a manic episode collapsed what he'd built and put a name to something he'd been living with for years. He was diagnosed with bipolar disorder in 2025 and started writing about it. His books move between worlds: business frameworks for people who never got a clear message about messaging; a premarital workbook for engaged couples; memoir about the farm they almost lost; theology for people who love God but can't go back inside the institution; satire about the church and the algorithm. He writes a weekly faith column for the Anniston Star and serves as a marriage officiant through The Aisle. He lives in Anniston, Alabama with his wife Heather and their four children.

Handbook · Shipping 2026

Plainspoken Blueprint: The Handbook

Message first. Brand second. Website last. Most businesses have it backwards.

Coming soon

~80% drafted · Field Guide

Clever Confuses. Clarity Sells.

Frameworks, positioning moves, and the furniture-maker scenes that make the argument real.

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Gather Framework · Specced

Built to Be Seen

A whole-person framework for building something people feel, not just use.

Coming soon

Memoir · Mental Health · Assembling

Married While Manic & Depression

A bipolar marriage memoir.

Coming soon

Memoir · In progress

Broken Ground

About what happens when the thing you built is gone.

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Essay · Mental Health · Ready to draft

The AI Psychosis

I used AI while manic and resigned my pastorate. Then I built tools for the pastors who came after me.

Coming soon

Workbook · Shipping 2026

Tend: Before the Wedding

Five conversations before you say I do.

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Formation · Concept

Theologies for Those Outside the Gate

On perichoresis, limping guides, and what the faith looks like from outside the institution.

Coming soon

Theology · Technology · Drafting

God & the Algorithm

The Hebrew Bible is suspicious of concentrated power. The algorithm is the new king.

Coming soon

Theology · Ministry · Blog → Book

AI for Pastors

Practical, pastoral, honest. Written for the generation of preachers who will never know a world without AI.

Coming soon

Essays · Place · Serializing now

Southern Legends

The profiles, the places, the history. Northeast Alabama as it actually is.

Coming soon

Narrative · Oct 18 is chapter one

The Aisle

The ceremony, the vendor economy, and what the vow is actually for.

Coming soon

Public History · 2032

The Chief Ladiga Trail

A reckoning, not a celebration.

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